SEO How to Do SEO for Startups
Doing SEO is a tough cookie for startups or new businesses because they have less time at hand and a limited budget.
When you start a new business, your focus is mainly on short term goals; therefore, planning for long term strategies like SEO is often procrastinated and least prioritized.
But every startup must understand that without a good online presence, achieving your goals becomes more challenging than usual no matter how excellent your product/service is.
The digital vertical is vast, with the number of websites running in billions of websites and millions of blogs, which are being published every single day.
To survive in the digital purgatory, you need a solid SEO plan for your startup, so here are some actionable tips to help you do SEO in ways that can produce promising results.
- Optimize Your Title Tags With Relevant Keywords
Title tags are significant. Numerous sites wrongly keep a similar title tag all through their site. Nonetheless, following this practice is not advised because it can harm your SEO.
When composing your title tags, ensure that you incorporate them with relevant keywords and prepare them uniquely for each page of your site.
For example, when your title tag says “organization name – products and services”, it enables your audience to find out more about the landing page than merely the name of your organization.
If you look closely, you’ll notice that this example utilizes keywords in the title to convey a clear message to possible clients without essentially posting just the keywords for ranking purposes separated by commas or runs. This is essential to note since web crawlers can recognize titles stuffed with keywords and titles that are organic.
- Set Up Your Google Search Console Account
Google Search Console has an abundance of data constituting your SERP performance, and every marketer must have a Google Search Console account.
From setting up your targeted location under international targeting to examining the errors discovered by Googlebot crawlers (all that stopped Google from crawling your site effectively), this module offers numerous advantages.
On the dashboard, you can examine the keywords that Google discovered on your website. This data will help you understand whether you are optimizing for keywords related to your target audience’s search query.
- Tap Into Crucial SEO Strategies
Search engine optimization is vast, and when you consider doing your SEO the right way, it is essential to be aware of one thing: SEO majorly depends on your industry and your goals.
It is imperative to distinguish your maximum SEO opportunities to leverage them at the starting point of your SEO journey. From on-page, off-page, and technical SEO to the ever-evolving content strategies, each one is just as crucial as the other.
Based on your industry, SEO strategies can change. For example, YMYL websites like WebMD have to focus more on providing valuable and accurate content than building backlinks. So, they prioritize content over other SEO activities.
- Develop A Positive Search Reputation
How you appear in the SERPs is a significant part of your online reputation. It’s not merely potential investors but also clients who search for businesses online.
Today, your “search appearance” is significantly something beyond a typical result. It includes Google My Business listing, which contains basic information about your business and user reviews and ratings. Such reviews and ratings are considered as user-generated content, and Google keeps it on a pedestal. So, you must leverage user-generated content for a better online reputation.
Here are some statistics explaining the importance of a positive online reputation.
- 97% of buyers read online reviews of local businesses.
- 12% searchers for local businesses.
- 85% of the buyers trust online reviews and consider them equivalent to recommendations from friends and family.
- Buyers go through a minimum of 7 reviews before relying on a business and purchasing its products.
Why should you worry about it?
When a potential client & investor searches for your business and finds a negative review featured on the first SERP, that does not leave a great first impression.
- Increase Your Brand Authority
One of the most crucial SEO elements is authority, which majorly depends on quality rather than quantity.
Producing content frequently that the audience does not find valuable will only lead you to lose the highly competitive only competition.
Ensure that your site’s pages offer value to the visitors, which they find helpful and actionable for better SEO performance.
- Be Active On Social Media Platforms
Your presence on multiple social media platforms can affect your rankings.
Numerous brands fall flat in their SEO strategies because they ignore the significance of building social media presence.
Discover social profiles of relevant influencers from your industry and collaborate with them. Whenever you have set up a stable social relationship, you can share your partnering pitch.
- Optimize Your Meta Description With Value
The meta description is a short paragraph shown beneath your URL in the Google SERPs. It is a summary of what your URL has to offer.
Meta descriptions consist of 160 characters that play a significant role in boosting the CTRs. These short paragraphs can compel the user to click and give your brand an edge over its competitors.
Writing a descriptive yet value-adding description can drive more visitors to your website and increase the session rate. However, it would be best to keep in mind that the meta description does not mislead the searchers because it can result in a higher bounce rate.
- Leverage The Power Of Visuals Combined With Texts
When you formulate your SEO strategies, keep in mind that it should be engaging, which you cannot achieve if you use too much textual information. It would be best to break the monotony of textual information with images, infographics, videos, etc. Moreover, using visuals in your content can help you rank higher in the SERPs as well.
Everything that you do on your site matters. Be it the design, content, URL structure, images, linking, etc.
If you want to succeed in SEO, rank higher, and beat your competitors, each of these elements is crucial. So, when you are doing SEO, go all in. Don’t hold back; because if you do, your online reputation and rankings will suffer.